![]() South of the border, where the dolls are already on sale for upwards of $30 USD, execs at DC Entertainment think the DC Super Hero Girls could be at least a $1 billion brand. Hitting shelves on July 1 at major retailers like Walmart and Loblaws, the line ties in to an animated web series and line of books, along with matching costumes and accessories, and features the likes of Wonder Woman, Supergirl, Batgirl, Harley Quinn, Bumblebee, Poison Ivy, and Katana. ![]() Toy and gender experts are celebrating the new collection for showcasing female super heroes - but say the dolled-up heroes aren’t exactly shattering gender stereotypes. Things are looking a little more super in the girls’ toy market.Ī line of colourful DC Super Hero Girls dolls from Mattel, the toy giant behind Barbie, is coming to Canada soon.
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